Ruger discontinuing many models

They must be having a financial problems to eliminate so many guns, so probably low margin or poor selling guns got to go. Too bad the no1 is on the the list as it is so iconic to the Ruger identity..
 
After closely examining a 2024 made Hawkeye and a few other examples of their products , it was very clear something was not going well at Ruger, these changes come as no surprise to me as a decade long loyal Ruger fan I get the sense the are going the same route as Remington, forgetting the company’s routes and trying to focus on profit.
 
bunny said:
After closely examining a 2024 made Hawkeye and a few other examples of their products , it was very clear something was not going well at Ruger, these changes come as no surprise to me as a decade long loyal Ruger fan I get the sense the are going the same route as Remington, forgetting the company’s routes and trying to focus on profit.
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The big issue as I see it, is Beretta is now the major share holder, and the board , as you said, is concentrating on profits only in the short term, not trying to improve their product for the long game.
When these take overs happen, invariably the main thing that is looked at is not in the company's or the employees' best interests, but in the parent cooperative's profit margin for the immediate future.
Very sad for people like myself who have been loyal to the Number one since 1980:(
Cat
 
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tuffbuff said:
Thats unfortunate, seems like everyone's in a race to the bottom trying to sell cheaper plastic made stuff nowdays.
I'm still waiting for the 77/22 to come back - but that now is highly unlikely.
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The problem is that so much of the cheaper plastic stuff is actually fairly (or even REALLY) good from a purely minimalist/functionalist POV, aesthetics and feel be damned.

I mean, my Savage 110 in a Tupperware stock feeds and shoots every bit as well as my HVA 1900. Is it as nice or good looking as my HVA 1900? Nope. Does it cycle as smoothly and silently? Not a chance. Would I ever choose it over the Husky (ANY Husky)? Not bloody likely. But is it good enough for a day of range fun or bagging Bambi? Darn' tootin' it is.

And if I was once again a beginner gun owner, not experienced in shopping for used guns and not really aware of what I like, I'd probably go for a new 110, Howa 1500 or Ruger American over used guns, whose usage and maintenance history or provenance would be unknown. NVM the fact that the aforementioned contenders will likely be cheaper than a used rifle in good to excellent shape.
 
I've seen comments on another forum that some of the suspended models could come back after retooling the manufacturing process. E.g., Ruger's investment casting method could be replaced with modern CNC machines or whatever. I don't know nearly enough about manufacturing to have an opinion on whether this is a reasonable interpretation, but I hope it is.
 
It's possible that Beretta Holdings wants to position Ruger as the mass-market Chevy of their lineup, and let Sako be the high-end brand.
 
Joel said:
Thanks I had read that they were allowed to have UP to 25% but didn't know they now have that much
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Slightly over 25% of Sturm, Ruger & Co. stock is now held by Beretta after their finalizing an oversubscribed cash tender offer in October 2026 at $44.80 per share. Following an initial minority stake and a strategic cooperation agreement, Beretta became Ruger's largest shareholder. [1, 2, 3, 4]

Previously Beretta Holding, the Luxembourg-based corporate parent of Beretta and numerous other firearm and outdoor brands, began buying Ruger stock in 2025 and, by March 2026, reported owning 1,587,000 shares.

At that time it represented 9.95% of Ruger’s outstanding stock and made Beretta the company’s largest shareholder.

In May, the two companies reached a partnership agreement.

In connection with this increased investment, Beretta Holding will have the right to nominate up to two independent Ruger directors.

Now they recently purchased another 2,400,184 Ruger Shares.

Oct. 20, 2026 /PRNewswire/ -- Beretta Holding S.A. ("Beretta Holding") announced today the final results of its cash tender offer to purchase up to 2,400,184 of the outstanding shares of common stock, par value $1.00 per share (the "Shares"), of Sturm, Ruger & Company, Inc. (NYSE: RGR) ("Ruger") at a price of $44.80 per share (the "Tender Offer"). Based on the final count by the depositary for the Tender Offer, a total of 6,094,325 remaining Shares were validly tendered and not properly withdrawn.

After this Ruger started to increase the downsizing of their inventory and model lineup.
 
Joel said:
So Oct 15, but the news only broke yesterday. Gotcha!
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My understanding is the backroom dealings on increasing their holding to a majority and controlling stake started back in 2025.

The October buy was placed before the 15th and confirmed officially on the 17th.

When Berretta first started buying Ruger stock in 2025 it was because it wanted to take a bigger interest in the Ruger company. They just needed Ruger to sell them more to get there. Ruger met their demand and approved of the buy and 2 directors on the board.
 
mkrnel said:
My understanding is the backroom dealings on increasing their holding to a majority and controlling stake started back in 2025.

The October buy was placed before the 15th and confirmed officially on the 17th.

When Berretta first started buying Ruger stock in 2025 it was because it wanted to take a bigger interest in the Ruger company. They just needed Ruger to sell them more to get there. Ruger met their demand and approved of the buy and 2 directors on the board.
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Yeah I think Ruger wanted even more than 25% and there was quite a bit of back and forth before their cap of 25% was agreed on.
 
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