I think S&B is budget priced and budget quality, but it depends on what you are looking for. It always goes bang, and some rifles shoot it accurately. Brass seems very coarse grained to me, and flash holes sometimes are under sized. I think it is good value for the money, but only when priced somewhat below ( 75%?) North American manufacturers. S&B does have the advantage of loading for some of the more obscure European chamberings, good enough reason to like it. I have used their 7x57R ammo to take a couple deer and a wolf, no complaints.