Well, one cannot go to SHOT and not cover the Trackingpoint.
Trackingpoint is marketed as a "Precision Guided Firearm." Essentially it is a scope that does all the work for you with the exception of wind.
It uses the same technology that fighter jets use to calculate a shot. It lases the the target for range, then locks onto the target (Marketed as "Intelligent Digital Tracking") and calculates a solution over 57 times a second. The only input you have to manually input is wind.
So all you do is find the target you want to shoot. Press a little red button and the crosshairs will leave a little red dot on your target. With proper contrast it will track that target and the dot will remain even as the target moves. It will continue to track that target and internally will do a full ballistic calculation. Then, when you are ready to shoot you simply hold down the trigger whenever you want then while still holding the trigger, move the crosshairs back over the target. When it is perfectly lined up the rifle will automatically continue the shot.
Here is a youtube video from the media package with a short explanation of part of it:
[youtube]LmYBpRZW6Z8[/youtube]
It is pretty cool and a very unique advancement in shooting technology. This was its first time at SHOT and it got a lot of interest as one would expect.

SHOT 2013 Media Day (38 of 378).jpg by ceriksson, on Flickr
It has tons of cool features.
First beyond tagging the target and calculating a solution it also has a wifi transmitter that when paired with an ipad or iphone will stream what the shooter sees and records as well.

SHOT 2013 Media Day (78 of 378).jpg by ceriksson, on Flickr
Here is a short video I took of one guy shooting. The shooter had just tagged the target and he carries on with the shoot. You can watch it through the ipad they had set up.
[youtube]ZImNayIk218[/youtube]
Now, what made it more impressive was that what you can't tell was that it was very windy out there that day like 15-25kph winds.
I had my own turn on the rifle. I fired two .338 Lapua rounds at the 1000yd target and in the 15-25kph gusting winds I hit the target bang on twice.

SHOT 2013 Media Day (80 of 378).jpg by ceriksson, on Flickr
The rifle itself is made with Surgeon rifles. .338 Lapua on a custom receiver for the trackingpoint system.

SHOT 2013 Media Day (36 of 378).jpg by ceriksson, on Flickr
The MSRP is likely going to be somewhere between $15,000 - $20,000 USD
Now, while I am expecting the typical stream of calls that it is cheating, blah blah blah, no matter what your opinion is of the system, you cannot disagree that it is interesting to see an advancement in precision shooting technology to this level. Regardless if I will ever own something like this or even want to I appreciate that someone is working hard to move the industry forward.
Trackingpoint is marketed as a "Precision Guided Firearm." Essentially it is a scope that does all the work for you with the exception of wind.
It uses the same technology that fighter jets use to calculate a shot. It lases the the target for range, then locks onto the target (Marketed as "Intelligent Digital Tracking") and calculates a solution over 57 times a second. The only input you have to manually input is wind.
So all you do is find the target you want to shoot. Press a little red button and the crosshairs will leave a little red dot on your target. With proper contrast it will track that target and the dot will remain even as the target moves. It will continue to track that target and internally will do a full ballistic calculation. Then, when you are ready to shoot you simply hold down the trigger whenever you want then while still holding the trigger, move the crosshairs back over the target. When it is perfectly lined up the rifle will automatically continue the shot.
Here is a youtube video from the media package with a short explanation of part of it:
[youtube]LmYBpRZW6Z8[/youtube]
It is pretty cool and a very unique advancement in shooting technology. This was its first time at SHOT and it got a lot of interest as one would expect.

SHOT 2013 Media Day (38 of 378).jpg by ceriksson, on Flickr
It has tons of cool features.
First beyond tagging the target and calculating a solution it also has a wifi transmitter that when paired with an ipad or iphone will stream what the shooter sees and records as well.

SHOT 2013 Media Day (78 of 378).jpg by ceriksson, on Flickr
Here is a short video I took of one guy shooting. The shooter had just tagged the target and he carries on with the shoot. You can watch it through the ipad they had set up.
[youtube]ZImNayIk218[/youtube]
Now, what made it more impressive was that what you can't tell was that it was very windy out there that day like 15-25kph winds.
I had my own turn on the rifle. I fired two .338 Lapua rounds at the 1000yd target and in the 15-25kph gusting winds I hit the target bang on twice.

SHOT 2013 Media Day (80 of 378).jpg by ceriksson, on Flickr
The rifle itself is made with Surgeon rifles. .338 Lapua on a custom receiver for the trackingpoint system.

SHOT 2013 Media Day (36 of 378).jpg by ceriksson, on Flickr
The MSRP is likely going to be somewhere between $15,000 - $20,000 USD
Now, while I am expecting the typical stream of calls that it is cheating, blah blah blah, no matter what your opinion is of the system, you cannot disagree that it is interesting to see an advancement in precision shooting technology to this level. Regardless if I will ever own something like this or even want to I appreciate that someone is working hard to move the industry forward.
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