I'll wait and decide for myself. If the MSRP is sub-$500 and you've handled $300 Marlin XTs, $325 Ruger Americans and still don't think it's a fair price for the A17...then to each his own. I haven't handled it, but for the way I've heard this rifle described online, and by someone I know who was at SHOT, it sounds like it could be good value. For me, I'm waiting for accuracy reports before getting too revved-up about it. The CCI A17 ammo isn't a deal breaker for me, as I can't even find CCI .22 reliably in Southern Ontario. lol I have to wonder what that mega-box of it is actually going to cost if I ever even see it for sale.