I think it is just that Shot Show is returning to being just another industry trade show. There are tons of industry trade shows happening that nobody really hears or cares about unless you are directly involved in business related to the particular industry. Shot Show really took off in 2004 after the invasion of Iraq when all the private military contractors were getting contracts and had to gear up. The invasion really gave birth to the whole "tactical" industry, and new stuff was being exhibited and promoted at the Shot Show. Blackwater etc. all had booths with free beer and recruiting whoever had military and law enforcement experience. Shot Show lowered the entry requirements. Youtube was just taking off with all new reporting etc. Now with Iraq war over, Youtube not such a novelty, the hype has died down considerably. That is how I see it.