40 is a great cartridge, it's not going anywhere.
Rumours of it's passing are likely exagerated.
Since I started I've seen roughly two .40's for every twenty 9mm's at the matches I attend. It's never been AS popular and the cheaper 9mm but I have not seen this ratio go down in the 8 years I've been shooting handguns in local matches.
What matches do you refer to? I shoot IPSC and it seems that 9mm rules Production while .40 rules Standard. Here in Manitoba, Standard is the more popular division. In recent years Production has certainly increased in popularity at the Nationals level, even out numbering the Standard shooters, but certainly no where near 10 - 1. Don't take this question the wrong way, I don't doubt your numbers, just wondering which shooting sport you refer to.
40. The answer to a question nobody should have asked.
Marketing at it's finest.




























