After still not seeing the change on the Brownells website I emailed them. They responded with this:
The limit has been changed to $500. We would need an end user statement filled out for each order.
To which I responded:
Your website still shows $100. What is the purpose of the end user statement? The ITAR publication made no mention of it. Is this a new requirement? I've never had to do this.
And their response:
It is a new requirement from ITAR, since the limit raised to $500.
The form contains this:
Am I missing something here? Is this not the most stupid thing you've heard?