Sports Marketing?

caljay30

caljay30

CGN Ultra frequent flyer
Rating - 0%
0   0   0
Location
On the flip side, AB
What do shooting sports do to market themselves to the public?

I've been thinking about the political situation and I really believe the only way to ensure the rights of licensed gun owners is to grow ownership. If we want to grow ownership then shooting sports is probably the best angle to pursue.

Have the different sports ever pulled together a joint advertising campaign etc to make people more aware of their existence? What have individual sports done in the past?
 
I think this is a good question. I was shocked to find out that IPSC, for example, even existed when I first learnt about it, and certainly would have joined much earlier had I known it was there. Personnaly, I think if more people saw these shooting sports advewrtised on TV, or some other such medium, shooting sports would really begin to thrive, and the gun culture we all love would really begin to get some depth in our society.
 
The best thing to do is for everyone to make you tube videos, facebook posts, blogs, tweets, web pages, and podcasts about shooting.

It's free and international. All you need to do is spend a little time making them. That's it.

Problem solved.
 
00Buck said:
The best thing to do is for everyone to make you tube videos, facebook posts, blogs, tweets, web pages, and podcasts about shooting.

It's free and international. All you need to do is spend a little time making them. That's it.

Problem solved.
Click to expand...

I agree these individual efforts are very helpful, but I'm wondering about a more focused effort. Now TV and newspaper advertising is wildly expensive, the internet and social media are far less so. CSSA and NFA sites are more about lobbying and I'm thinking about something more purely focused on the sports themselves.
 
The premise of your argument doesn't make sense to me....amongst gun owners, sport shooters are not a large group of people, the participation rates are actually quite low.

At our club, we have over 500 members and maybe 2-3 dozen sport shooters
 
oone of the best avenues to pursue to accomplish your stated goal is to develop, advertise and maintain junior programs...that is what will keep us going in the future...access to shooting activities can't be just a father son generational type thing...it has to be opened up to everyone.
 
While at Rock Castle Shooting Center in Ky last month we ran into a university student(s) doing a project/study re the economic impact shooting has on the community...
They were surveying the people at the natch and I guess looking for numbers to support the idea that shooting sports... At lest in that area contributed significantly to the local economy... They factor in things like the $$ we spend on food/lodging etc...
My guess is that down there in/near Park City one big shooting match does indeed impact the economy... Here in Canada... Not so much.
 
i think many people in the general public have no idea that any type of shooting sports exist in Canada aside from maybe bullseye.

I had no idea you could even have a handgun in Canada let alone compete in anything like IPSC/IDPA until i took my hunter training course and kept wondering what all the "noise" was that kept making me jump out of my chair! I really think i would have gotten involved in something like IPSC earlier if I realized i could have fun with guns in the city-before i moved to a farm and seen lots of "fast food" running around waiting to be my dinner.

I have found that most people are shocked we even have handguns in Canada unless you are law enforcement that i have talked to.

Shooting USA is atleast doing a few shows on Wild TV but i think many think this is only going on in the States.

I think groups like IPSC should be going to more Sports and leisure type shows to promote these fun sports to the public-even offering a mentorship type program to help get new shooters involved.

On a smaller level i think bringing friends out to shoot is good ,one person at a time.

I think one of the most important things is letting the public see that we aren't a bunch of lunatics-it can be rather intimidating seeing people running around shooting with a zillion mags on their belts! Show the public videos without trying to freak them out and let them see the fun social aspect of the sport.Try having draws for a gift basket or something general at leisure shows also asking people if they would like to be invited out to shoot and following up on these leads.This is a dying sport if we don't find better ways to invite the public,especially young people.

The one thing we can be sure of is that the government will not promote us!

Also getting something like IPSC in the olympics would help as long as it gets some news coverage.
 
Madness said:
IPSC Ontario had a booth setup at the TO sportsman show
Click to expand...

Yes we did and it ended up being a very positive experience. The booth was thanks to the cooperation and help from the CSSA. It was their booth space and they allowed us to use it to promote our sport, and sport shooting in general.
 
You must log in or register to reply here.
Back
Top Bottom