I think the attraction is you're getting a "tactical" scope for a minimal price. These scopes have most of the bells and whistles of scopes much more costly, yet measure up in all aspects. Adjustable objective, 30mm maintube, 120 minutes of adjustment, mil-dot reticle, 50BMG okay, Extremely good glass. I have tried a side to side comparison between my Leupold Vari X III and my Bushnell 3200 10x and the Super Sniper, and when going from the Leupold to the 3200 you do notice what better optics are, I have a hard time noticing much difference between the SS and the Leupold. Both are very clear and have lots of contrast. SWFAs' customer service is second to none. They back these scopes 100%, no questions asked.
It's too bad that for those of us that own them, we won't get the same service out of country.