Good question, I agree actually with regards to the heavy, relatively simple nature of a lot of the Ruger product line, and must say I like that. I do tend to lean towards the high end of the Ruger line, my favorites being the Gold Label as you mentioned, the RSM, and the No.1. I certainly wouldn't call Ruger middle of the road or boring though, mind you, unless one is purchasing one of their middle of the road, boring guns, which certainly have a market but I don't buy in to. I see their offerings in interesting, rare calbers and models for one as negating any 'boring' being attached with them. In the last handful of years I've owned Rugers in .257 Roberts, 7x57 (in standard, and Boddington editions with high end wood and special finish), .218 Bee, .375 H&H, and on. They support, and cause to thrive, a lot of very unique, and special calibers forgotten by other makers, just recently doing the Ruger No.1A .303 and stainless steel Mannlicher/fullwood walnut M77 Mark II 7x57 as well. Pretty good for a straight up American operation, and for me at least exciting and definitely pulls them out of the middle of the road. Mind you, as mentioned, I tend to avoid the middle of the road products of any manufacturer. I'm not wealthy, but I like nice guns, so I stay out of gorgeous customs and dabble in the sweet end of production, Ruger seems to do that best for me and my style of hunting.