Now I get why you guys were suggesting handloading vs more expensive factory ammo. I used Wholesale Sporting Goods web prices for some analysis of factory ammo...here is what I found:
243 Win - factory loads available(all sizes & types) 19, Avg price/shell $1.31
260 Rem - 7 factory loads , Avg price/shell $1.58
7mm-08 - 11 factory loads , Avg price/shell $1.47
308 - 42 factory loads, Avg price/shell $1.43
243 is the best price performer
308 has the most variety
I see some other posts indicating the 243 is a decent multi-purpose varmint/plinking/deer round if the shooter does his/her job......previously I was rejecting it for being a tad light, but the ammo cost is an obviously important factor now that I see the math.