Hopefully they can do better for us fellow countrymen!
Will be tough to market against S&B when they are in the same price range and carry some of the Premier 'baggage'.
Agreed. While the Premier Reticles scopes aren't very popular in Canada, it is quite the opposite south of the border. They are a robust, well designed scope that have excellent glass and perform equally or better than the best scopes on the market. This is just a personal opinion but I prefer my Premier 5-25x to my S&B 5-25x. The differences are minor but I still would take a Premier over the comparable S&B.
It is always a tough sell when you go head to head with the benchmark in the industry especially considering the solid history behind the S&B.