Sorry I know this is an old 'ish' thread and I'm bringing it back up, but I think it's great. Quite a few companies do things of this sort. Buck knives also sends out a tract with each product. As for the comment or prediction on this being a net negative to the company, I'm going to have to say this is irrelevant. It's not a business decision. We own and operate 3 businesses and almost every decision, is a business decision to a degree. But when it comes down to sending out tracts with our thank you cards, business is checked at the door. It's something we believe in and will continue to do so if it sinks us, which I don't believe it will. One thing that greatly concerns me, is the lack of 'John Waynes' in this world who do something regardless of what people say, regardless of what people think and regardless of what the left wing closed-mindedness wants us to say. What happened to putting your head down and just DOING what you believe is right. Even if I don't agree with it, I enjoy watching someone put there head down and do something less popular because they believe in it. That's a real man.