- Location
- South Ontario
Ibtl
I thought about buying from them, but I found their elitist attitude absolutely repulsive.
Manufacturers set a base price at which their products can be sold. This is called the Minimum Advertised Price, or MAP. In order for a business to sell a company's product, they must agree to sell those items no lower than the MAP price, unless a secondary agreement has been signed allowing that company to sell below the MAP.
In this case, in order for us to match Wholesale Sports price on the rifle in question, at a value that is lower than the MAP, and as we did not have an advertised sale on at that time, we required permission from Savage to release that firearm at a price lower than the MAP.