I have owned both a Win 94 30-30 and a Marlin 1895 45-70 and just picked up a Marlin 336A 30-30. I prefer the Marlins simply because I find the action to be slightly smoother, the rifle looks cleaner, fits me better, and shoot terrific. That being said, I did like the Winchester as well due to it's easy handling, lightweight and pointability. The Wins definitely snap to the shoulder naturally. I am also a huge fan of pistol grips, which is another reason I picked Marlin over Winchester. To me, it boils down to preference.