I tend to gravitate towards Federal primers myself. I understand that they're the softest, but have never had problems.
I even use Federal Small Pistol primers in my Hornet, and have no problems there, either.
I'm with you on the Federal packaging though. It's ALMOST enough to get me to stop buying them. I does, in fact, stop me from buying them for use in my 'plinker' guns, and high-volume stuff. But for the .204 & 22-250, and any other rifle I'm trying to squeeze the most out of, I'll go federal Match.