I have purchased quite a few things over the years from them. Always great service and when I've needed it, above and beyond customer service!!!
For example, I ordered two cases of GP11 ammo for ~$380 because they had a free shipping deal, three weeks after I had placed the order they had a big sale on GP11 for $250 / case. I ordered two more and then asked if they had any kind of price protection for my previous purchase. They had no official policy but told me they'd refund the current sale savings to me on my previous order from three weeks prior! Wow! They didn't have to do that. They had my money. They had my second order. I guess they recognized me as a consumer that would likely continue to impulse purchase from them down the road and did me a solid.
I've been on their mailing list and never hesitate to buy from them.