Why does Under Armour use neon trim colours on expensive camo?

Because it's trendy now and idiots wear it around to the grocery store and their ### yoga classes but haven't walked 5 feet in the bush carrying a rifle in their entire life.
It's kind of like all these people driving around with Browning sticker logos on their gigantic douche trucks (which have also never left pavement). They couldn't name 3 firearms designed by the man or probably even rattle off his first name....but you got to put the sticker on there because it's "hip" to pretend you're a "rough, country styled redneck" at the moment.

Well said.
 
I'm no great white hunter by any means, but I know that camoflage is about breaking up your shape. The little fashion strip pieces are there to appeal to the customer, and will likely have zero real world impact on the performance of a camoflage. If the hunting you do requires that your prey not be able to indetify a UA logo on your jacket then you are likely hunting the most dangerous game...

https://en.wikipedia.org/wiki/The_Most_Dangerous_Game
 
1. Its because it matches the trim in people's $60K trucks when they cruise the lease roads during hunting season
2. you can wear it to Cabelas and look kewl
3. you can wear to gun shows
4. you can wear it to dinner so that people know that YOU are an XTREEM hunter!
5. it looks good at gym when you get in shape for getting in an out of your lifted truck during hunting season.

:p

am I being challenged to a "List off" ?
 
Camouflage is designed to catch hunters IMO. The only place you need camouflage is turkey hunting. With waterfowl I find its better to use cover like a blind or nearby cover.
 
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I have a problem with advocating blue jeans. Cotton isn't the best thing to wear. Most of my hunting clothing is made of wool because it still insulates when wet. I understand your sentiment though.
 
Because it's trendy now and idiots wear it around to the grocery store and their ### yoga classes but haven't walked 5 feet in the bush carrying a rifle in their entire life.
It's kind of like all these people driving around with Browning sticker logos on their gigantic douche trucks (which have also never left pavement). They couldn't name 3 firearms designed by the man or probably even rattle off his first name....but you got to put the sticker on there because it's "hip" to pretend you're a "rough, country styled redneck" at the moment.


Tushay!!!
 
Because it's trendy now and idiots wear it around to the grocery store and their ### yoga classes but haven't walked 5 feet in the bush carrying a rifle in their entire life.
It's kind of like all these people driving around with Browning sticker logos on their gigantic douche trucks (which have also never left pavement). They couldn't name 3 firearms designed by the man or probably even rattle off his first name....but you got to put the sticker on there because it's "hip" to pretend you're a "rough, country styled redneck" at the moment.

Theres a rusted Acura Integra up the street its rocking a Browning banner. I saw yesterday this fairly larger women, wearing leggings and wearing this bright safety orange browning logo sweat shirt. My wife I only took her out shooting once and she hates outdoors, never left the truck when we off roaded, only if I broke. She laughs at the fad people.
 
Just buy a pear of good lined carharts. A military surplus white over suit and call it a day. I only wear my Sitka ####e to church
 
A fella could do a lot worse than wearing UA stuff. My initial recommendation was to just get half decent outdoor clothing but after seeing all the suggestions for jeans, brown jackets and surplus crap I'd tell the OP to get the UA clothing. The UA is well constructed, not made of cotton and fits very nicely. Neon trim and camo usefulness aside, it will keep you a lot more comfortable outdoors than many of the other suggestions given so far.

Patrick
 
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