They know they can charge more for JHP... Sad
gold dot required several more step (machines) to make
The cost of production is higher but cost has almost nothing to do with price. The price people charge is always the highest they can get away with before demand destruction dents their profits.
This is not a bullet manufacturing question it is an economics question. Those making, selling and distributing the bullets and ammo are in it for the money. If they could charge more they would, even if the cost to manufacture went down. The savings are almost never passed on to the customer, they are almost always taken as profit.
What he said^^^^^!Besides JHPs being more complex to manufacture, I can think of two more reasons they cost more than FMJ bullets:
1. Sales volume. If I'm going through several thousand bullets a year punching paper, I want the least expensive "good enough" bullet. Even then, plated bullets (eg. Berry's, Cam Pro) win out over the FMJ pistol bullet offerings from the major manufacturers like Speer, Hornady, Winchester, or Remington.
2. R&D costs. Designing a bullet for robust expansion is more complex than just designing one that will fly straight.
It's not about the amount of material. FMJ's are easier to make. Just a lead core stuffed into a copper, usually, jacket and sealed. An HP has a hole where the core can ooze or be pushed out. As daft as that sounds.