Well, I ain't no expert, but to me anyway it doesn't really make sense to buy japanese components and have them shipped to Philipines (S-Tac Line) for assembly when you are already having scopes made in japan. The cost savings in labour cannot be that great. For one I imagine Japan is much more automated and precise, less actual people to pay, plus less #### for people to mess up. There would be more hand assembly in the phillipines, lower quality of work being put out, why jeapordize higher end Japanese components by having them assembled in Philipines?
Bushnell can put out a fixed power Japanese scope that retails for $190US, variables start around $250US, not saying these are the be all and end all of Japanese scopes, they are entry level benchmarks, get solid reviews, and obviously Bushnell sells ####tonnes of them and makes a profit. So my take is either they don't actually buy the components in Japan and these are just going to be "made in Philipines" scopes like Burris/Redfield Revenge/Nikon but at a ridiculous mark up as I see the MSRP is $1100+. Nothing at all on thier website under FAQ or About The Company that says where the scopes are made, or what components are in them...
Even the bottom line S1 lineup that looks pretty much like a rebranded Burris retails at about %50 more then a Burris. They are not doing anything ground breaking....they have scopes made at the same plants as well established companies using the same components. Dealers sell them at a huge markup over the competition by simple marketing, subjective comparisions ( ie...claims of my Sightron is as good as a Leupold mk4 at half the price) because they get a much larger profit margin compared to selling the well known established brands.
I don't really fault dealers for selling these and making bank, it is a free market capitalist society. I just think Sightron (and you can lump Vortex in there as well) quality of optics can be found already (for less $$) in a Leupold/Bushnell/Burris/Nikon if a consumer would do just a little bit of research and truly compare apples and apples.
I'll add to this and go one further....based on country of origin, the max $$ I feel should be spent on a scope before you start seeing diminishing returns.
China....$50. Seriously, crap optics. Bushnell Legend line is made there now instead of the Philippines....$200-$300 retail....insane, considering the old line was quite good.
Philppines....$500. Spend more then that, you ain't getting much for your $$ and should start looking at Japanese or US made optics.
Japan....well this is debatable. I'd draw the line at $1200 with Bushnell, some would pony up double that for a NF and that's probably reasonable...but I'd go US or EU for that kind of $$.
US/EU...only scopes I would spend $2k+ on and not feel like I was getting ripped off.
Bushnell can put out a fixed power Japanese scope that retails for $190US, variables start around $250US, not saying these are the be all and end all of Japanese scopes, they are entry level benchmarks, get solid reviews, and obviously Bushnell sells ####tonnes of them and makes a profit. So my take is either they don't actually buy the components in Japan and these are just going to be "made in Philipines" scopes like Burris/Redfield Revenge/Nikon but at a ridiculous mark up as I see the MSRP is $1100+. Nothing at all on thier website under FAQ or About The Company that says where the scopes are made, or what components are in them...
Even the bottom line S1 lineup that looks pretty much like a rebranded Burris retails at about %50 more then a Burris. They are not doing anything ground breaking....they have scopes made at the same plants as well established companies using the same components. Dealers sell them at a huge markup over the competition by simple marketing, subjective comparisions ( ie...claims of my Sightron is as good as a Leupold mk4 at half the price) because they get a much larger profit margin compared to selling the well known established brands.
I don't really fault dealers for selling these and making bank, it is a free market capitalist society. I just think Sightron (and you can lump Vortex in there as well) quality of optics can be found already (for less $$) in a Leupold/Bushnell/Burris/Nikon if a consumer would do just a little bit of research and truly compare apples and apples.
I'll add to this and go one further....based on country of origin, the max $$ I feel should be spent on a scope before you start seeing diminishing returns.
China....$50. Seriously, crap optics. Bushnell Legend line is made there now instead of the Philippines....$200-$300 retail....insane, considering the old line was quite good.
Philppines....$500. Spend more then that, you ain't getting much for your $$ and should start looking at Japanese or US made optics.
Japan....well this is debatable. I'd draw the line at $1200 with Bushnell, some would pony up double that for a NF and that's probably reasonable...but I'd go US or EU for that kind of $$.
US/EU...only scopes I would spend $2k+ on and not feel like I was getting ripped off.
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