In 1964 Winchester was overhauled due to the fact that they were not making much money. Most of their models were too labour intensive and some of their designs were really costly to produce. The backbone of the lineup were the model 94, model 70 and the model 12 shotgun, these guns all had a great reputation built over years of field use. The 94 was changed from machined internal parts to stamped and the receiver was no longer finished in the famous Winchester blue, it was plated which flaked off. It actually rattled when shaken!!
The famous model 70 was changed from a claw extractor controlled round feed to a push feed(cheaper),stocks were redesigned with hideous impressed checkering and free floated barrels with an unsightly gap between barrel and forend.
The beautifully machined model 12 was discontinued all together.
By the late 70's things at Winchester were looking up and the guns had improved immensely. Personally I don't see a thing wrong with the newer offerings but they did have a very bad spell in the sixties and early seventies. Just pick up two 94's, one 1950's manufacture and one from the late 60's or 70's, it's not hard to pick the one you'd rather own.
This is what happens when you let accountants and beancounters run a great gun company. That's my two cents.