I have zero experience with either rifle, and while I'm no fan of 10/22s, I can see some merit in the new Ruger American. Reminds me of their 77/22 (which is a nice rifle) only with a crappie-ish plastic stock. I'm at odds with wood-stocked guns right now, since I'm inclined to baby them. Synthetic isn't as pleasing, but I find I spend more time using them and less time worrying about dents and dings. I'm simmering over the idea of adding another .22WMR to the collection and am considering the Zastava and the RAR. Accuracy reports on the RAR in .22WMR are excellent, and for a hunting gun...I like the synthetic and compact size. Would be nice to see one of these discussions not end-up having "one is crap, one is amazing" outcome since I suspect these new RARs are well-received for a reason. The sense I get is that the Zastava's really are superbly priced for the quality you're getting, but does that make the Ruger a crappy gun?