My guess is the guys that own several dozen leupolds and a few zeiss's have accumulated the leupy's over time and the zeiss's and the past few years. There was a time when leupold was the best bang for the buck, those days are officially over. In Canada today zeiss optics run less money than comparable leupolds and offer better glass for the money. The best value is still a used leupold.
Not in my case. The vast majority of my Leupolds were purchased after my Zeiss experiment.Optical quality is only one aspect to consider. Price? Well if you over-pay then maybe they're over-priced, but I seem to be able to get Korth approved Leupolds for the "American" price just by picking up the phone. Normally I can buy new Leupolds for less than they ask in the EE for used.
Once certain quality standards are met, suitability for purpose is more important to me. Zeiss only makes one Conquest that has enough eye-relief to work for most of my rifles, that being the 3-9. Everything of higher power is shorter, and it doesn't end there. I can do a flashlight test and read a tape measure as well as anyone, and there is half an inch of total bull#### in their eye-relief spec.Couple that with Zeiss measureing eye-relief from the glass and Leupold measureing from the metal and the longest eye-relief Zeiss that I'm familiar with is tied with a typical Leupold variable at its highest power.
I don't know why Zeiss thought it wise to put a huge occular lens houseing on their 40mm scope, but the end result is that it is quite possible to mount their scope in the lowest rings then not be able to open the bolt.
Then there's turrets that work backwards. Admittedly subjective,but it pisses me off.
Also subjective, but Leupold are sleek and trim. To me and many others they just look better. When's the last time you saw a custom rifle maker displaying his work with a Zeiss on board? How about an ad for a factory rifle?
Then there's trust. I order my powder a thousand bucks worth at a time,(yesterday was 12 bills) and I can't break a Leupold. That kind of trust is a difficult thing to put a price on, but its real. I've changed the barrel on many rifles before trying a different scope, with Leupolds I haven't guessed wrong yet.