I always get a kick, pardon the pun, out of these people who say they are not bothered by recoil.
When the rifle man's rodeo was going in our town, five timed shots, usually from prone position, at five animal targets, with small numbered scoring rings, some moving, some pop up, to 300 yards, with any rifle with calibre legal for Alberta hunting, I was using a 243. The most experienced rifle shooter and excellent shot who won more trophies than anyone else, told me a 243 had too much recoil for that kind of shooting!
He said I should get one of those short 6mm type, like he and his entire shooting family were using, because of less recoil.
Also, after the 308 cartridge became civilian and had the Winchester name attached to it, bench rest shooters took to it like flies after honey, for various types of bench rest shooting. Of course, people, including gun writers, claimed it was because the 308 was more accurate. A major bench rest contender put them straight. He said the 308 Winchester was no more accurate than was a 30-06, but the 308 had less recoil!
And of course bench rest shooters always load their rifles full tilt, heavier than loaded for sporting use, so recoil was a major factor.