Some Teasers

Of course ATRS quality is top notch, it's just a lot of people would be in the game at $2500. $3200 as a "starting" point is a lot.

Personally I would be happy with options for a standard duty trigger, I don't "need" a JP silent buffer, etc etc Costs could potentially be lower if we didn't have to have the Cadillac parts, although I do respect their choice to do so,,millions of AR's function fine with standard mil spec parts.
 
Of course ATRS quality is top notch, it's just a lot of people would be in the game at $2500. $3200 as a "starting" point is a lot.

This exactly.

I think a lot of people are thrown off at the price point because everyone was expecting sub 3k, based off of the estimate ATRS gave.

I'm still interested in one, I just might wait until other people receive theirs and voice their opinions.
 
At 3.2K STARTING you are getting into the high end AR market and I know this is nonrestricted but it will need to perform close to those restricted competitors to justify the price. I think if it can shoot as well and be as reliable it will be worth the price but it's going to have to prove itself.
 
This. I can afford whatever I want, but there will be better NR option for less than that price. Options where spare parts can be bought readily from large companies that have made many thousands of rifles. Like famae, bushmaster, FN, etc. so thanks for your efforts, but you missed the mark here.

At $2500 I'd have bought one.

There are no better non restricted options. Maybe cheaper sure. But nothing out there that can compare to this quality.
 
Lol, like out of spec mag wells? This is a new firearm. It has not been tested substantially enough to say it's quality and dependence is better than everything else out there. They really should have considered dropping the price a few hundred more. I feel like a lot more people would get involved around the 2500 mark.


You do have a point, I was thinking fit and finish, everyone is saying it's impeccable. It is still new, so the few issues the mh is having I'm sure will be worked out.
I still don't think the price is out of line when you look at the other options out there. Little bit more than others, but it's a semi custom gun with really good customer support.
 
Well if we cut every corner on quality, did not pay employees and were given the parts and materials, we probably could get to the price point you want.
We don't want to build crap, there is plenty of that already. Strangely the crew here likes to eat and live indoors on their own rather than at homeless shelters, and our suppliers demand payment for materials and parts. This does not even touch on the daily costs of the building, insurance or machine costs.

Also given the minuscule market that Canada is when it comes to firearms there is no economies of scale to be had. IF we could tap into even the US market the price could be less simply based on the numbers being sold, but in order to increase the numbers we would have to spend a few million dollars more for more machines. This last week alone I spent nearly 1/4 million dollars on 1 new CNC milling machine and tooling.


Awesome work you guys and proud to say that it is Canadian! I have worked in the machining industry specifically Injection Molds for 20 years in almost all aspects from working on the shop floor running Machines, managing the shop and purchasing equipment to working in the engineering dept and dealing with customers. People have no idea of the cost, time and effort it takes to produce a product like this and I can only imagine the pain in the A** it must be dealing with regulations and government BS. Its nice to see that someone is dedicated to quality and not the bottom line. I was just talking about this with my wife last night. Everybody wants cheap cheap cheap and then #####es about quality. If you are planning on spending $2800 bucks on a rifle and the extra $400 is going to break you them you shouldn't be spending that kind of Money on a gun. I think it is awesome that we have this produced in our own country. Thanks ATRS!
 
Awesome work you guys and proud to say that it is Canadian! I have worked in the machining industry specifically Injection Molds for 20 years in almost all aspects from working on the shop floor running Machines, managing the shop and purchasing equipment to working in the engineering dept and dealing with customers. People have no idea of the cost, time and effort it takes to produce a product like this and I can only imagine the pain in the A** it must be dealing with regulations and government BS. Its nice to see that someone is dedicated to quality and not the bottom line. I was just talking about this with my wife last night. Everybody wants cheap cheap cheap and then #####es about quality. If you are planning on spending $2800 bucks on a rifle and the extra $400 is going to break you them you shouldn't be spending that kind of Money on a gun. I think it is awesome that we have this produced in our own country. Thanks ATRS!


My thoughts as well... However that doesn't make it any easier to afford.

Perhaps TCC will be an option?
I was serious about the payment plan.
 
I'll have one no matter the cost....would I prefer it was 2600...yep....but I know what it costs a small business to pay its employees a fair wage and pay its supplies....oh yeah and it's nice to make money from your business too!!!

Payment plan,layaway.....whatever I gotta do,I'm having one of these!
 
so just saying here, when you guys originally came up with this idea you had kinda figured it would be a lot less then the hunter model because there was a little more access to .223 stuff. Thats basically the starting point for the hunter version. I thought this thing was going to come in around the $2200-$2500 base point and then a guy ads on from there.

You are correct. The base model originally was optimistically projected to come in just under the 3K mark. The rationale for this was that some parts, bolts for example are less expensive for an AR15 than an AR10.
With some of the changes we have made in some of the parts employed and suppliers, such as now making the JP buffer system standard equipment, the increase in cost of aluminum, the disparity between CDN and US dollars getting greater and the blanket price increases from the suppliers of the parts we do not make in-house added to an increased tax on business levied by our new NDP government put us in a no option position.

The JP buffer system alone is about $200.00, something that none of the other rifles mentioned in other posts incorporate. We elected to do this for several reasons. One reason was to solve the buffer retaining pin breakage we saw on the MHs which will make this rifle more reliable, also the JP system is much quieter and smoother in operation than the cheaper conventional buffer and spring system is.

None of the other similarly priced rifles employ match type triggers or barrels, both of which cost more than milspec type triggers or barrels.

Part of the success in attaining NR status is due to the fact that milspec type triggers cannot be used in either the Hunter or Varmint.
Another part of attaining NR status is the manner in which the upper and lower attach to each other, unfortunately this means that the buffer retaining system could not be located in the same place and in an AR. We thought we had this solved, but experienced a number of buffer retaining pins breaking which meant for some a less that 100% reliable rifle, which is something we want to ensure is not the case.

Current NIB price of a Tavor is $2800.00. EVERYBODY #####es about the horrific trigger the Tavor has. A Timney trigger pack for a Tavor is around $400.00, so here we are back at $3200.00 and without the match barrel or the plethora of options an AR style platform has to offer.
The XCR-L is renowned for less than stellar accuracy to be kind, has at best a poor trigger that to my knowledge has no optional cure and NIB they run $2600.00

Hopefully the above explanation clears up some of the questions/posts in this thread for all.
 
I totally understand the cost associated, however a lot of people just love to hate lol.

I just hope tactical capital will be an option so I can afford one of these beauties :ar15::ar15:
 
No offence intended to the fine folks at ATRS,

I do understand a lot of what went into this, and you have my whole hearted thanks for the work you do.

My comment was a bit sarcastic, and more about how every gun owner in Canada should have one....

I do plan on trying to afford one of these, I just don't know how yet.

Daver
No offense taken in any way. Unless folks ask questions they are left to their own devices for answers. To have answers that are explained help folks make decisions based on facts.

I too was being a tad sarcastic and agree if we could make these for 1/3rd the price we would probably sell more. Unfortunately we would not be in business for long then. So many in the Canadian gun culture do not understand what a minuscule market Canada is in relation just to the USA let alone the world stage.
Try to imagine what a Canada only designed and manufactured car would cost. A car that no other country in the world had need of. A car that fit the stupid laws of just 1 country and that was not importable to the largest market on earth. Add to that that many of the parts are made in a country whose currency is worth 30% more than what Canada's currency is currently worth. Most folks could not then afford a car in that country.
 
Are those 2 screws holding the upper to the lower near the stock?
Is that the final product or will those screws be replaced with pins?

The 2 screws on the side retain a polymer plate that prevents the charge handle from potentially rubbing on the aluminum upper thereby preventing marks from being made in the area of the upper behind the charge handle slide.
THIS is omething that standard ARs should also have had built in. look at the top of an AR lower behind the charge handle opening and see how much damage the charge handle makes and you will understand.
Just 1 more innovation we have added, which adds cost to our rifle.
 
My personal opinion here ... I don't think you guys need to cater to the people complaining about the projected price. I'm sure a lot of people out there appreciate the explanations simply because they're learning the ins and outs of why you need to charge what you charge. That said, you guys have an excellent reputation and do excellent work, so I think anyone complaining or calling out the price either doesn't know what they're talking about or simply are being disrespectful towards people at a company who are doing what they can to make the gun market great for Canadians.

So thank you for what you are doing.

And about the pics ... that fit is incredible. Very well done.
 
Weird question.. Not that I don't like our country, but can you not put the word "Canada" on it? It doesnt really add to its value. I'm fine with your company name on it, (But definately prefer just ATRS if possible).

Just suggestions for the coolness factor. Nobody needs reminding if which country we're in :p


By the way, are firing pins, extractor interchangable?

We would need to change our name then to ATRS, apply for a new bunch of licenses, tax numbers, permits etc.
With the UN marking protocal having been in the wings for several years now we figured be proactive and in compliance for when it becomes adopted here in Canada, which it seems "the hair" is planning to do now with his lieberal government majority.

Personally we were until just recently very proud to be Canadians. Hopefully in the not too distant future we can change from "Made in Canada" to "Made in the Republic of Alberta":rolleyes:

Firing pins, extractors, bolt heads are all standard AR15 fair.
 
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