If you make 30$ pants that are my size and are practical, I won't care that much about the number of pockets, whether they shut with velcro or buttons, wheter the material is some kind of ripstop or completely natural, but I have 3 complete and total showstoppers, which will decide if I buy 10 or 0 pairs:
1-flat colors;
2-black and pale beige (LAPG calls that color khaki, columbia sportswear calls it Fossil);
3-Not too big/obvious a brand tag.
Here's my reasonning, feel free to agree or not, but it does decides where my dollars go:
1-I'll never, ever wear camo pants (or any clothing) other than on a battlefield, a military exercise, or if playing paintball or something like that. Even for a CQB match or when doing renos, it would be only a distant possibility. I'll wear camo if it gives me a tactical advantage over my ennemy (and when I say ennemy, it doesn't have to be a taliban, it can be my best friend if he's on the other team during a paintball game). No way I'd wear them, even for a second, when I'm in a city (I think explaining why would probably offend some people on this forum, and it is far from my intentions, so I'll keep these reasons to myself). So flat colors it is for me.
2-Black is an obvious choice of colors for clothing. I don't even see how any company makes clothes and avoid black. No matter which color anyone would want, you can always default to black. It's like the no-brainer of colors. Khaki/Fossil is not as much a no-brainer, but it's a big seller for every company, no matter what you're talking about: pants, hats, shirts, name it, that color sells. One of the reason it sells so well is that it can replace white without being so easy to get dirty when you want a light color. With only these 2 colors, a company would reach more than 90%+ of the sales it would do with an almost infinite choice of color. The reason is simple: if the color a potential customer would prefer isn't available, he'll usually go for black, but not the other way around. You'll hear quite often "I'd prefer OD, but since there isn't any, I'll take black". You pretty much never hear the opposite. It's more like "No black? Ok, I'll come back when your new stock arrives" or "No black in this model? What else you got in stock?".
3-When I'm out there in the real world, I don't want to look like I'm sponsorized by some company (unless I am). If anyone wants me to wear their logo on my clothes, you gonna have to pay me for that opportunity. Wheter it's LAPG, columbia sportswear, Nike or McDonald's, I'm not your spokesperson. Since I'm paying for the clothes, and not the other way around, I get to not make publicty for whoever makes the clothes. In this regard, the LAPG Operator Tactical Pants are borderline with their bright blue logo on the pants. If you want to put such a tag on the pants (I would prefer not), make sure it can be removed without having to sew half the pants afterward.
Those are my 2¢.