Actually, once this story broke, we reached out to YETI for their take on this matter and sat back. When we got nothing of substance back, we pulled Yeti from the shelves.
Yeti did eventually respond with a more detailed response and timeline. It actually demonstrates fairly soundly that the NRA have used this situation to inflate themselves and Yeti was actually not really at fault in this matter.
However, my issue with Yeti is that due to really poor crisis management, they have polarized the situation and inadvertently alienated the shooting community. It's not my job to protect their image or to do damage control on their behalf, especially when we just literally got our first shipment a day before this erupted. I'm a small business.
We discussed this internally and its easier to simply move on as we already stock Pelican.
JR