I'm a Canadian and not an NRA member.
However, if I am looking at two comparable products, and company P is affiliated with or supports a pro gun organization like the NRA, and company Y actively seeks to distance themselves from such organizations, then I will purchase from Company P.
I would probably even send company P a quick email explaining why I chose their product over Company Y.
It's just common sense to support companies that are more aligned with you and your beliefs.
This above is more along my beliefs and actions. I'm also kind of surprised that a retail GUN store and range would align themselves with YETI at this time.