While I dont think I will be getting one, I do see a parallel of the 6.8 Western to the 6.5 Creedmoor. Who wouldve thought that the 6.5 creedmoor could succeed when the 260 Remington and 6.5x55 already existed? Very similar performance between the three rounds, but through aggressive marketing (and rating the 6.5CM at higher pressure to show it could beat the others) it became a success - as evidenced by the number of hunters who buy it, not just competition use. Take the 6.8Western, shoulder bumped back to make use of the new high BC bullets, show how it outperforms the 6.5CM AND sell it as the deadlier alternative to the puny wimpy dimunitive 6.5CM and Winchester might be able to make a go of it. Or it could fade into obscurity. Time will tell. I for one am very excited about the new projectiles in the .277 class - it'll be interesting to see what can be stabilised in a standard twist 270Win.