Alex Robinson has burned a lot of bridges with the "black rifle" crowd here in North America, especially over his backing of Mitt Romney for President and his outright ignorant/derisive responses to many customers who pointed out Romney's anti-gun track record.
In the age of the computer, there are certain things you can't take back, just ask Jim Zumbo! Alex, stepped on his #### in a big way when he made fun of the guys on AR15.com who were pissed at him. You don't piss off a board with tens of thousands of active members and who belong to dozens of other boards/forums.
He might continue to have a market here in Canada because his rifles are non-restricted, but there are more than a few pissed-off Canadian gun owners who bought his previous rifle, the M96 with the promise that a belt fed/top mag feed options were just around the corner. Didn't happen. After handling the XCR, I think the M96 was a nicer rifle.
At the same time, when the Mapul Masada/Bushmaster ACR, and the FN SCAR variants come on-line, what little novelty the XCR had is going to disappear. I know I'd drop coin on either the ACR or SCAR before I'd drop a dime on the XCR.