BIG NEWS on DNT Optics 7-35x56.....

DaedalusX said:
Is there a risk of a price hike due to tarifs ?
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Not in the immediate future, as Canada doesn't have a tarriff on Chinese imports, but there might be an increase in prices given DNT and Arken are not going to sell many scopes in the US until tarriffs are lifted, so there might be a cost spillover to continue making some money for the factory - basically losing a large chunk of their sales.
 
Shooting Warehouse said:
Not in the immediate future, as Canada doesn't have a tarriff on Chinese imports, but there might be an increase in prices given DNT and Arken are not going to sell many scopes in the US until tarriffs are lifted, so there might be a cost spillover to continue making some money for the factory - basically losing a large chunk of their sales.
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Still a great bargain under 1K.
 
with all my great experience with this scope so far, it would be interesting to hear some real-life stories about their warranty. Wonder if anyone had to deal with the warranty and how it was?

Once you try the Vortex warranty, there is not many vendors in Canada who can beat that...
 
EugeneM said:
with all my great experience with this scope so far, it would be interesting to hear some real-life stories about their warranty. Wonder if anyone had to deal with the warranty and how it was?

Once you try the Vortex warranty, there is not many vendors in Canada who can beat that...
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Eugene - with respect the Vortex warranty costs the end user a LOT of money, as Vortex build all the returns into their pricing. Not a single one of MY customers has ever struggled with Arken or DNT warranty because I handle it personally. And to be honest here, I’ve sold well over 1000 Arken and DNT scopes and we’ve had less than 10 total warranty requests. These scopes just typically do not break.

With respect to Vortex’s no questions asked warranty, it gets abused to no end. A guy buys the scope and a year or two later wants to sell it, but now it’s got scratches and or ring marks showing so he can’t get the amount of money for it that he anticipated…. Next move is the scope goes under his truck’s wheel and he sends it back to Vortex, and voila he gets a brand new in a sealed box unit. Why do you think there are SO many “brand new never opened” Vortex products for sale on here and many other forums and for sale sites….

To prove my point here - take a Vortex Diamondback Tactical FFP 6-24x50 scope and tell me it’s as good as or better than an Arken EP-5 that costs the same $ to the cent…

They are not even comparable - the Arken has better glass, MUCH better turrets, much more elevation travel, a 34mm main tube and overall better build quality - the turrets on the Arken has no “mushiness” like someone shoved a marshmallow into the turret…. Yet they both sell for $679. The Vortex if they didn’t give people new scopes each time the “drive over them”, would have been a $350 scope which would have represented the quality of that specific scope better in the market. Heck, in January this year, a Vortex Razor 10x42 bino was more expensive than a Swarovski EL 10x42…. With nowhere near the same quality.

Sorry for the long rant, but I hear so many people rave about the Vortex warranty - but they don’t mention that the total annual cost of that warranty is reflected in the prices their products cost.

I have NO beef with Vortex - I’m close friends with several of the most senior people at Vortex USA - they have a great business - but many of their end users absolutely abuse their warranty. Similar to what some people do with Costco’s return policy.

You’re very welcome to call me and we can have an honest, open conversation about this.

Happy shooting!!

Robbie
 
Robbie, no disagreement from my side with anything you said. my point was more about what was people's experience with DNT warranty.
I am considering to get another DNT scope and sell one of my vortex ones... but I am hesitant because I know that with Vortex, I'll get it fixed even 5-10 years from now if something happens... and with DNT, I have no idea. DNT is a great scope for sure
 
EugeneM said:
Robbie, no disagreement from my side with anything you said. my point was more about what was people's experience with DNT warranty.
I am considering to get another DNT scope and sell one of my vortex ones... but I am hesitant because I know that with Vortex, I'll get it fixed even 5-10 years from now if something happens... and with DNT, I have no idea. DNT is a great scope for sure
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Hi Eugene - my post was in NO way directed your way - I just wanted to say this for a while now - so decided to just add it in.

For background - the 2 Chinese guys that started it all, set up Arken Global in 2017 (8 years ago now) and started building the Arken scopes a while after that, and they got the Americans to set up Arken Optics USA. They started selling their scopes through Arken USA in 2019. The 2 original owners of Arken Global still own the parent company - and they still build in their factory, the Arken scopes. Early 2024, they decided to launch their own separate brand called DNT and pulled the digital products out of the Arken brand, and re-branded them DNT. So essentially DNT is the factory’s own brand - and they actually enhanced the DNT product to stand out ABOVE the Arken brand - hence I keep telling people that the DNT 7-35x56 scope is a better scope all around than the equivalent Arken EP5 Gen II 7-35x56 with enhanced features - different lens coatings, better and more modern reticle, fully illuminated reticle, nicer machined turret and parallax caps, windage “zero indicator” at a more easily readable angle, built in throw lever and nicer laser engraving of all turrets and parallax.

And DNT are heavily investing in digital products - night vision and thermal and a LOT of new day optics coming.

Will they be around in 10 years? I think so, given they’ve been around for 8 years now and growing like crazy - and taking massive massive massive market share from the likes of Vortex, Athlon, Leupold, Burris and Bushnell to name just a few.

They are upsetting the “apple cart” in the optics industry, and will continue doing so. What they have managed over the past 6 years, was to revolutionize the industry with great products, at a great price (without spiking prices like crazy when they become successful like almost ALL optics brands have done)….

And to put the “cherry on top” - they actually OWN AND PRODUCE their own optics - Vortex, Athlon and many others don’t own a single factory and produce NOTHING in-house. Everything they sell is bought from an OEM in China, Philippines or Japan. And their QC is initially done by the OEM factory that builds optics for 50 other brands….

So I’d say DNT aren’t going anywhere… and then again - there’s no guarantee Vortex and Athlon and the likes will still be here in 10, 20 or 30 years time… their no questions asked warranty might still cause their eventual demise, as prices will just continue skyrocketing until people stop buying their product… OR, they will eventually change the warranty - just like Costco changed their return policy on TV’s, electronics and many other products. Eventually it comes to bite you in the ass - because there will always be unscrupulous people taking the piss out of the warranty.

Anyway, glad you like your DNT - they’re hard to impossible to beat at their price point.

Ciao

Robbie
 
I noticed DNT was one of the Mammoth Sniper Challenge sponsor. Made me want to try a product of theirs. Was hoping on the 5-25. Not to get carried away but I noticed folks in this thread comparing Vortex products. As different as they may be the big thing that Vortex has going for them is loyalty. They’ve earned it with most of us. I don’t shoot vortex products but I rep them heavy. Nobody supports our community like they do. Nobody comes close. They not only cover match fees for women and children but they give away scopes, tripods, binos, spotting scopes, clothes, hunting gear, 50% off MRSP coupons and other merch. I hope Arken/DNT plans to meet this contribution to our vulnerable society if they plan on being a staple in it the way Vortex does. Would be peachy af.
 
rubberdonuts said:
I noticed DNT was one of the Mammoth Sniper Challenge sponsor. Made me want to try a product of theirs. Was hoping on the 5-25. Not to get carried away but I noticed folks in this thread comparing Vortex products. As different as they may be the big thing that Vortex has going for them is loyalty. They’ve earned it with most of us. I don’t shoot vortex products but I rep them heavy. Nobody supports our community like they do. Nobody comes close. They not only cover match fees for women and children but they give away scopes, tripods, binos, spotting scopes, clothes, hunting gear, 50% off MRSP coupons and other merch. I hope Arken/DNT plans to meet this contribution to our vulnerable society if they plan on being a staple in it the way Vortex does. Would be peachy af.
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I hear you, but that is not going to be the case on that large a scale with DNT - not at the prices they sell their products. Read my previous comments and you'll see what I mean. When a company builds as much "fat" into their pricing as Vortex and Athon does (and some others), then it's easy to give away so much stuff. But in the end, every Vortex/Athlon customer is paying for all the freebies being given away.

A $460 Arken EPL-4 is a LOT more scope than a $650 Vortex Diamondback Tactical. PERIOD. That Vortex as example, should have been a $300 scope as it cannot compete with the Arken EPL-4, yet it sells for $650. So if DNT and Arken did the same, and jacked the price of the DNT7-35x56 up to $1500, then they too could give away more freebies etc. But, you and I as end consumers will be paying for all the handouts.

When you give 100 potential customers the OPTION - pay $1500 for the $900 scope going forward and DNT gives away tons of stuff, or pay $900 and DNT don't give away that much stuff - what do you think the consumer's asnwer would be. It's a pretty easy answer - UNFORTUNATELY.

Look at what a Vortex Razor 10x42 bino cost in 2015, and look at the price today. Then look at what a Swarovski EL 10x42 cost in 2015 vs today - you'll get the shock of your life.

Anyway, you're always welcome to call me and we can discuss this further.

BTW - at the Willow Creek Washout NRL Hunter match in July, we sponsored 2 DNT 7-35x56 scopes and we don't get any mileage from that - it was done out of the love of the sport. No mention is ever made at any of these type of matches as to which dealer actually paid for the freebies...

But that's a whole other discussion.

Cheers

Robbie
 
Shooting Warehouse said:
I hear you, but that is not going to be the case on that large a scale with DNT - not at the prices they sell their products. Read my previous comments and you'll see what I mean. When a company builds as much "fat" into their pricing as Vortex and Athon does (and some others), then it's easy to give away so much stuff. But in the end, every Vortex/Athlon customer is paying for all the freebies being given away.

A $460 Arken EPL-4 is a LOT more scope than a $650 Vortex Diamondback Tactical. PERIOD. That Vortex as example, should have been a $300 scope as it cannot compete with the Arken EPL-4, yet it sells for $650. So if DNT and Arken did the same, and jacked the price of the DNT7-35x56 up to $1500, then they too could give away more freebies etc. But, you and I as end consumers will be paying for all the handouts.

When you give 100 potential customers the OPTION - pay $1500 for the $900 scope going forward and DNT gives away tons of stuff, or pay $900 and DNT don't give away that much stuff - what do you think the consumer's asnwer would be. It's a pretty easy answer - UNFORTUNATELY.

Look at what a Vortex Razor 10x42 bino cost in 2015, and look at the price today. Then look at what a Swarovski EL 10x42 cost in 2015 vs today - you'll get the shock of your life.

Anyway, you're always welcome to call me and we can discuss this further.

BTW - at the Willow Creek Washout NRL Hunter match in July, we sponsored 2 DNT 7-35x56 scopes and we don't get any mileage from that - it was done out of the love of the sport. No mention is ever made at any of these type of matches as to which dealer actually paid for the freebies...

But that's a whole other discussion.

Cheers

Robbie
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At best that sounds like bad manners and bad business.

I can assure you I very much take note of who sponsors what when it comes to events I partake in and will put trade their way if / when I need something.

And to your point on pricing vs free stuff - "There is no such thing as a free lunch".
 
Sniffer said:
At best that sounds like bad manners and bad business.

I can assure you I very much take note of who sponsors what when it comes to events I partake in and will put trade their way if / when I need something.

And to your point on pricing vs free stuff - "There is no such thing as a free lunch".
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Unfortunately, most of the time these days, all the prizes get put on a prize table and when the names get called out, they go to the table and pick whatever they want - and there are SO many prizes there, some people go a second ot third time to pick something. Then 3 days later, I see those same "prizes" up for sale on the EE here or on G#npost/Townpost.

Fortunately DNT and Arken do sponsor a LOT of events - but nowhere near as much as Vortex does - but then they're a massively smaller company compared to Vortex. DNT has only been around 1 year now as a stand alone brand - but they've been kind enough to sponsor product at 2 events where I was asked if I'd sponsor some prizes. Same with Element Optics - they too have been kind enough to donate.

And they have also donated product to KIDS whose parents just don't have the money to buy them equipment.

Anyway, I've said my stuff here. LOL

DNT and I sincerely appreciate the MASSIVE community support we've received this past year from my customers - especially all the ones from here.

We will continue doing our utmost best to provide great, affordable products backed up by superb customer service.

Cheers everyone!!

Robbie
 
20YearsOfTannerite said:
How does this scope compare to the Bushnell Match Pro ED 5-30X56mm?
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I'm a bit biased as I don't sell Bushnell products, but I have looked through the Match Pro ED many times at trade shows, and I personally think the DNT is a better scope - but that's VERY subjective. I have several customers that have sold their Match Pro ED's after using the DNT for a bit, but I also have a few customers that are super happy with their Bushnell's. The DNT is $200 cheaper than the Match Pro ED, and for the rest of August, you also get a free 34mm bubble level worth $55, so then the DNT is basically $255 cheaper than the Bushnell - which is almost 25% less.

This was Rob (one of the Admins on Snipershide's reply to the same question a few months back): Have had both and would take the DNT between the two. Better glass than the Match Pro ED. Both have good usable reticles.
 
Tallcooldrink said:
So is there any plan with DNT to come out with any other scopes? Also, I checked out your site and most scopes in the 4-14/16 range seem to be sold out.
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All Arken restocks will come in next Monday (25th) including the 4-16’s.

DNT will have a new 5-25x56 FFP out in the next 1-2 months, as well as FFP and SFP 3-18x50 and SFP 2-12x42.
 
EugeneM said:
While we are on the topic of DNT TheOne scope.
Does anyone know if 40MOA scope rail will allow to zero this scope at 50yd?
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You should be able to. The scope has 110 MOA of total adjustment. So 55 MOA is downward adjustment - with a 40 MOA rail, you gain back 40 of that “lost” 55, giving you an extra 15 MOA left to use - roughly.
 
Shooting Warehouse said:
You should be able to. The scope has 110 MOA of total adjustment. So 55 MOA is downward adjustment - with a 40 MOA rail, you gain back 40 of that “lost” 55, giving you an extra 15 MOA left to use - roughly.
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Thanks Robby. I do understand the theory. And on paper it looks just what you said. But you know, some scopes get just part of their full range when you use the zero stop.
 
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