Most will agree, the 260 is a superb all around cartridge. I have a Sako 85 in it, I have 130 gr loads that work awesome on deer, 95gr Vmax loads for coyotes and varmints. Mine really likes 140gr stuff for punching tiny little groups in paper.
Lots of bullets to select from, great ballistics in the .264". It is best served by a reloader though, like it was said before factory loaded stuff is limited.