I like the idea of having entry level rifles available.
It makes it easier for new shooters to get into the game, and it makes it easier for fellows like me to experiment with new catridges and the like.
Nowadays, if a fellow wants to own a .243, just because he wants to give it a try, he can have an Axis package for $350; and even if he hates how it performs on the bow-legged-spotted-night-gobblers in his area, that fellow knows he can flip the thing for maybe a $25 - $50 loss, so why not experiment?
In the grand old days when rifle/scope packages cost 4-5 times that much, guys were doing a lot less experimenting, shooting, and finding what works for them.
I honestly think that cost was something that contributed to some fellows vehemently defending whatever rifle/catridge combination they had in the old days - they couldn't afford to switch up, and so they had to convince everyone (including themselves) that they owned the best darn thing. If they could have flipped what they had (and slightly disliked) for an hour's wages to try other things, I think there would have been fewer fanatical fans of one cartridge or another, and more happy shooters.
Not that I think entry level rifles are the be-all and end-all, but they give shooters more options.
And lots of entry-level rifle owners still buy more expensive rifles later on. I likely would not dump $1200 on a new rifle chambered in a cartridge that I had not "test-driven" in either a used or entry level rifle beforehand, for example.
As long as manufacturers keep on making their regular line of rifles, I'm perfectly fine with entry level rifles.