Will the Sightron line of scopes drive down the prices of the competition?

AndrewNS

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Like the title says, what do you think the chances are that the amazing product offerings from Sightron that are being compared to other brands that cost double or even close to triple the money, will force those other big brands to lower their prices to remain competitive?
 
That would be nice but the probable outcome will be sightron raising its price when it achieves the market share it is after....look at the Japanese made cars....cheap at first, gain market share....raise price.
 
Like the title says, what do you think the chances are that the amazing product offerings from Sightron that are being compared to other brands that cost double or even close to triple the money, will force those other big brands to lower their prices to remain competitive?

I'll bet I can show you a comparable Bushnell scope, made in the same country as Sightron with equal grade components, for LESS then a Sightron costs.
 
I'll bet I can show you a comparable Bushnell scope, made in the same country as Sightron with equal grade components, for LESS then a Sightron costs.

Ok, I'll bite on this one. Show me one with a comparable reticle to the sightron LRMOA or LRTD or anything other than mildot for that matter.
 
I'll bet I can show you a comparable Bushnell scope, made in the same country as Sightron with equal grade components, for LESS then a Sightron costs.

Ok, show me a comparable scope to the Sightron SIII in 10-50x60 magnification with the LRTD reticle. Bushnell makes a nice scope, but nothing that can compare to Sightron's big magnification long range scopes.

Also, just because two items are assembled in the same country doesn't in any way mean that they are of the same quality.
 
I'd say there are lots of scopes in the Sightron price range that compete equally well quality wise. Truthfully, Sightron was kind of late to the party but they seem to be holding their own okay. No question they make a few specialized optics that are desirable but in the huge hunting market, they are just another fish in the sea of similar priced/quality optics. They definitely aren't a big enough player to dictate market price. There are a few others doing that though and it's been good for the consumer. Quality optics are far more affordable than they've ever been.
 
accually the higher end bushnells have nice glass and turrets the only problem I have with them (and the reason I don't own any) is that there reticles they offer seem to be to heavy and thick. Do they even offer a target dot on any of there scopes anymore?
 
Take a look at the Bushnell BTR-Mil reticle. It's a clean mil based reticle with hash marks and a nice dot in the center. I haven't searched Canadian prices but in the US it goes for approximately $1100 for a 6-24X50 FFP configuration. IMO that's a pretty good deal. To me that would be much more useful than a 10-50 zoom range but it depends on which planet you're looking for I guess. Hint of sarcasm there but once you get into a scope with that much magnification your exit pupil on max magnification is so small that the light transmission makes that much zoom only usable in the absolute best conditions. An average person's pupil is 4mm in daylight, so in order to get your exit pupil from an optic you divide your objective lense by the magnification, 60mm/15=4mm. So at 15 power that's where your exit pupil is equal to your eyes pupil in daylight. For my particular scope with a 50mm lense, 50mm/12.5=4mm so effectively going by exit pupil size a 10-50x60 compared to a 6.5-20x50 gives you a magnification advantage of 20% which isn't much considering you have double the magnification on the high end. I'm not an optics expert nor do I claim to be, but I have experiences first hand on several occasions where you simply can't use all of your magnification due to clarity/brightness issues.

And to answer your question, no I don't think Sightron has enough market share to dictate the prices of others. Maybe this will change in years to come.
 
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Ok, show me a comparable scope to the Sightron SIII in 10-50x60 magnification with the LRTD reticle. Bushnell makes a nice scope, but nothing that can compare to Sightron's big magnification long range scopes.

Also, just because two items are assembled in the same country doesn't in any way mean that they are of the same quality.
Target dots are a little bit of a specialty....you would have to hop over to Leupold for comparable there, but again at a cheaper cost and in this case better quality.
Why would anyone want a 60mm objective anyway? You are stuck mounting it way too high over the bore IMHO, and while larger objectives gather more light with comparable glass, you will get more light with better glass and smaller objectives.
And for country of origin, of course they are comparable quality, how many scope manufacturers do you think are in Japan? Sightron doesn't make scopes, they market them.
 
Sightron's new tactical line is built in the Philippines. Considering this, you'd now be better off with a vortex or a bushnell elite. Both of which can be returned for hassle free warranty, by the end user, in Canada.
 
2-3x the cost?! Yea.. no.


They are a good bang for the buck compared to the 1850$ entry level Nightforce NXS. Arguably, their build quality and durability probably suffers along with their glass to a certain degree. That being said, 99% of them are lightly used and people are paying for robust that aren't required. This isn't even at 2x the cost. If you want zero stop and 56mm bell's then yea, 2200 for the NXS, which, imo, is a waste. It also makes the 1850$ model a somewhat poor buy.

3x? No comparison.

They are priced well where they are. Just above the PST and Bushnells. Will this drive down the market? No. They have been this way for years and not a ton of people flooding in that direction. If anything, as mentioned, their prices might go up once they get a firm footing or have the slightly less expensive brands keep up and surpass for a lesser value.

They also seem to have a firmer foothold on this forum than most. I'm not saying they are not a quality product, but people seem to compare them equivalent to lesser costing units on other forums. IMO, for the 1000$ mark, they are still the best buy. This is coming from a guy who's spent days behind the 6-24 and 8-32 models, as well as the NXS 50mm and 56mm and a few rounds behind a ATACR. I owned a PST and now have the Razor.
 
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Sightron's new tactical line is built in the Philippines. Considering this, you'd now be better off with a vortex or a bushnell elite. Both of which can be returned for hassle free warranty, by the end user, in Canada.

Philippines are ok...step down from Japan quality for sure. Be in the same ballpark as Redfield Burris Nikon, hope they are priced similar.
 
SI line and the new TAC line is assembled in the Phillipines with 100% Japanese parts. All Sightron product have parts made in Japan.

We look after warranty by getting product to Sightron USA in North Carloina where they fix or repair and are fine to deal with!

Regards,

Peter
 
to the orig question, it already has. Note the price of the NF NXS over the last 5 yrs and their prices have fallen.

Why? My suspicion is f class which consumes a lot of side focus high mag scopes. Consumers are simply seeing the sightron SIII offering similar if not better performance for way less money. Given the other needs of this shooting sport, many shooters are choosing Sightron because of its specs.

So the competition, NF, is evolving. Besides pricing, they have come out with new products. Like it, not like it - no matter. The fact is that competition breeds improvement and evolution of technology - all scopes win.

Sightron is an anomaly in the optics world right now. They saw a niche and went for it. That niche was occupied by Baush and Lomb/ Weaver in the 80's and 90's (sorry, never been a fan of Leupold). So today, consumers are being offered products that exceed their market pricing.

however, many consumers still choose the "tried and true" which is fine. Their expectations and experience may challenge the "too good to be true" stories of certain products. They may not understand what better is. BUT as the volume of happy reports increase, the market hits a tipping point and the radical becomes the norm.

Savage is the most recent case in point. Go back 5 yrs and say on this forum, Savage is a great shooting rifle and can be used to make match quality rifles. Wow, the daggers would be flying. I know cause I was the one saying it.

Now look at the posts all over the internet on how good these rifles continue to be. AND the number of very big matches won using these rifles. AND the number of Savage haters that have become Savage fans.

So, things will be slow to change but it will.

Do any of you remember when saying NightForce was a better scope then the Leupold MkIV would get you lynched?

or Berger the better LR bullet over Sierra?

And by the way, where was the most high tech optics plants built to build the BEST cameras and binos by one of the largest supplier in the world?

Yes, it is the Phillipines and that company is NIKON.

robots and clean rooms couldn't care less where they are sitting....

Jerry

PS, all of us are reading this post using electronics made in a "developing" country. There is nothing high tech about 1st world country anymore.
 
It's quite obvious why Sightron chose to market a scope manufactured in the Philippines. If this new line is an indicator of things to come with this company, they're in trouble.


to the orig question, it already has. Note the price of the NF NXS over the last 5 yrs and their prices have fallen.

Why? My suspicion is f class which consumes a lot of side focus high mag scopes. Consumers are simply seeing the sightron SIII offering similar if not better performance for way less money. Given the other needs of this shooting sport, many shooters are choosing Sightron because of its specs.

So the competition, NF, is evolving. Besides pricing, they have come out with new products. Like it, not like it - no matter. The fact is that competition breeds improvement and evolution of technology - all scopes win.

Sightron is an anomaly in the optics world right now. They saw a niche and went for it. That niche was occupied by Baush and Lomb/ Weaver in the 80's and 90's (sorry, never been a fan of Leupold). So today, consumers are being offered products that exceed their market pricing.

however, many consumers still choose the "tried and true" which is fine. Their expectations and experience may challenge the "too good to be true" stories of certain products. They may not understand what better is. BUT as the volume of happy reports increase, the market hits a tipping point and the radical becomes the norm.

Savage is the most recent case in point. Go back 5 yrs and say on this forum, Savage is a great shooting rifle and can be used to make match quality rifles. Wow, the daggers would be flying. I know cause I was the one saying it.

Now look at the posts all over the internet on how good these rifles continue to be. AND the number of very big matches won using these rifles. AND the number of Savage haters that have become Savage fans.

So, things will be slow to change but it will.

Do any of you remember when saying NightForce was a better scope then the Leupold MkIV would get you lynched?

or Berger the better LR bullet over Sierra?

And by the way, where was the most high tech optics plants built to build the BEST cameras and binos by one of the largest supplier in the world?

Yes, it is the Phillipines and that company is NIKON.

robots and clean rooms couldn't care less where they are sitting....

Jerry

PS, all of us are reading this post using electronics made in a "developing" country. There is nothing high tech about 1st world country anymore.
 
It's quite obvious why Sightron chose to market a scope manufactured in the Philippines. If this new line is an indicator of things to come with this company, they're in trouble.

Must be a little slow these days... enlighten us on why you think this is so?

And what do you think about the products given from your experience re SIII TAC lineup of scopes?

Jerry
 
Must be a little slow these days... enlighten us on why you think this is so?

And what do you think about the products given from your experience re SIII TAC lineup of scopes?

Jerry

You have to remember, Derrick1978 has said he doesn't support anything built offshore... I called him on that before. Every single one of us does. We DEPEND on it no matter who you are or what you do. Without sounding cliche, we couldn't be who we are, live where we do, do what we do, or live without it. Sad, but true.

On the other comment. Nikon? really? =) I've always been a Canon fan and have many pro L lenses... Which means I should go see where they are made..
 
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