to the orig question, it already has. Note the price of the NF NXS over the last 5 yrs and their prices have fallen.
Why? My suspicion is f class which consumes a lot of side focus high mag scopes. Consumers are simply seeing the sightron SIII offering similar if not better performance for way less money. Given the other needs of this shooting sport, many shooters are choosing Sightron because of its specs.
So the competition, NF, is evolving. Besides pricing, they have come out with new products. Like it, not like it - no matter. The fact is that competition breeds improvement and evolution of technology - all scopes win.
Sightron is an anomaly in the optics world right now. They saw a niche and went for it. That niche was occupied by Baush and Lomb/ Weaver in the 80's and 90's (sorry, never been a fan of Leupold). So today, consumers are being offered products that exceed their market pricing.
however, many consumers still choose the "tried and true" which is fine. Their expectations and experience may challenge the "too good to be true" stories of certain products. They may not understand what better is. BUT as the volume of happy reports increase, the market hits a tipping point and the radical becomes the norm.
Savage is the most recent case in point. Go back 5 yrs and say on this forum, Savage is a great shooting rifle and can be used to make match quality rifles. Wow, the daggers would be flying. I know cause I was the one saying it.
Now look at the posts all over the internet on how good these rifles continue to be. AND the number of very big matches won using these rifles. AND the number of Savage haters that have become Savage fans.
So, things will be slow to change but it will.
Do any of you remember when saying NightForce was a better scope then the Leupold MkIV would get you lynched?
or Berger the better LR bullet over Sierra?
And by the way, where was the most high tech optics plants built to build the BEST cameras and binos by one of the largest supplier in the world?
Yes, it is the Phillipines and that company is NIKON.
robots and clean rooms couldn't care less where they are sitting....
Jerry
PS, all of us are reading this post using electronics made in a "developing" country. There is nothing high tech about 1st world country anymore.