I understood what you meant by Eli's. I bought my first rifle from them many years ago, and did'nt realize at the time, that I really overpaid for it. I occasionally look at there website, but its usually so highly priced, I probably have'nt even checked Eli's website out for a year or so. I heard Eli's philosophy is to price high, and haggle. I don't like haggling when I know what its worth. I also don't like paying 20% more for something, just for some free advice that I already know.
I always look at Epps website first, when shopping for a new gun. I rarely find it elsewere for less. If its cheaper somewere else, then its not by much or requires shipping, which equals out the same, but I have to transfer money, then wait 2 weeks, or months if you buy from some place like badger arms, who tell you its in stock, but its really not. I would rather drive 2 hours to epps, and just leave with it.
I just went up there a few weeks ago and bought a ruger american in .270, because it was the only place with one I knew of. I was'nt sure I wanted it, but after friendly service, and shouldering a dozen guns later, I bought it. I was even given a straight answer about it being a better rifle than a more costly remington model 700 sps. If a gun shop tells you a straight answer about a less expensive rifle being better than one thats more money, then it earns my trust, and repeated business for years to come.
When I bought my Tikka from them I did'nt mind spending $20 more than Lebaron's price, because odds are, if I went to Lebaron's, I would of gotten attitude, plus a wasted trip because the caliber I wanted was'nt in stock.... Epps website is always up to date, so I know if they have what I want.
I started this thread along time ago, and I still wish they had a store in SW Ontario.