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Thanks for the ideas so far. The norma bullet that looks like that is the alaska and norma doesn't make a 7mm version. Pretty sure it's not a woodleigh either as they don't make a 7mm ~150gr bullet.
I had some 150 gr. 7mm bullets years ago that look the same if I remember right. They were in a plain white bullet box with Norma Svenska stamp on them.
I have several hundred Norma Alaska 7mm bullets squirreled away, but they're all 175 gr, with no cannelure.
I also have a couple of boxes of Sako brand in 175 gr, ( don't know who actually made them for Sako) that appear identical to those except for the weight. They came boxed in 50's, in a clear plastic bag inside the box.
I have both 7mm and .308 Woodleghs, and neither have a cannelure. I'll bet they're made by PMP Musgrave from South Africa. At one time, that stuff was pretty common in Winnipeg guns stores.
Is the colour accurate? They have a very bronze colour in the photos. I would have guessed Norma as well as they look similar to the old RN Normas that Ted gave me. Nice looking bullet though.