Well, maybe but convince enough Pro PRS shooters to use one, and I think several have already chimed in; I suspect it will sell.
It's definitely selling.
People love their gucci gear, even if it doesn't have any real benefits when at the range. There's an ~11 page thread on SH right now about this press, a lot of people are buying it. People are loving the fit, finish and functionality of it, some going as far as saying that it's making reloading fun again for them. I haven't seen any data on it improving reloads in any quantifiable way, but it appears that it's more of a fun luxury item for most of them anyways.
This certainly appeals to the crowd that likes to post 3 round low SD chronograph pictures on social media, and wet/SS tumbles to get their brass as shiny as possible (also for social media)




















































