I have a few Bushnell, amongst others.
I went on search for a good scope for my varmint rifle, ended up with a 6500, there is no other scope that can match the features of that scope, add to that the amazing clarity and I am one happy shooter.
It took two falls, once I landed on it on a frozen plowed field, directly on the scope, every orifice of my gun and scope was packed with snow, ice and mud. cleaned it and it was still dead on.
Another time leaned my rifle on a tree on top of a farmers rock pile, while setting up my decoy I watched it tumble down the pile. A few nicks in the scope, but again, cleaned and stayed true.
I make my living off that scope, I didn't go in to the purchase with a budget and still chose the Bushnell for this application. No regrets.
I'm not brand dedicated, but this scope can't be beat, and it wears the Bushnell name.