PETA famously suggested that drinking milk causes cancer, in an advertisement mocking then-NYC Mayor Rudy Guliani with the words "Got Prostate Cancer?" PETA has also erected a billboard reading: "Got Sick Kids? Drinking milk contributes to colic, ear infections, allergies, diabetes, obesity, and many other illnesses." In 2003 the group held a demonstration in front of a Toronto-area hospital that was under a SARS-related quarantine, spuriously alleging that animal husbandry has something to do with the epidemic's spread. Upon hearing that Charlton Heston had fallen ill with Alzheimer's Disease, Ingrid Newkirk suggested that PETA would "toy with the idea that both Alzheimer's and CJD [Creutzfeldt-Jakob Disease] are related to meat consumption." According to a profile in The New Yorker, she considered "renting billboards that would display a large picture of a gaunt Charlton Heston foaming at the mouth."