Not a hoax, They posted on FB that they had made a donation to hsus. There was immediate outrage from their customers on FB. So Muck corrected and said the donation was to a local shelter not associated to hsus. The local shelter said, hey we never received a donation from them, so muck gave them $2000. Muck made a very political statement saying that donation did not go to hsus. At no time would they say they did not support hsus when asked directly.
Apparently muck employees at the time (2014) said the statement made by muck was BS.
Got this off an archery site, so seems to sum it up.
Quote Originally Posted by beaverman View Post
There is a good bit of deception in their press release. When they got called out about the donation they stated it was a local shelter not HSUS, but the local shelter hadn't received anything from Muck. So when people started to inquire they actually made a donation to the local shelter. Muck employees had a completely different story to tell than what was in the press release. If you go back and read all the stuff that was posted as that unfolded you will see Muck's story is full of holes.
This is how I remember it playing out. Muck would have been a lot better off coming clean and apologizing but instead released a series of lies that they got caught on. That's what really upset folks.
Not as blatant as I first thought, reminds me of Canadian politics ! I still wouldn't buy from them based on how they handled the media kerfuffle.