Some of the companies might be anti gun, or anti hunter.
But I don't see how recruiting and popularizing hunting is a bad thing.
I'm the first person to grumble under my breath at running into someone else where I wanted to hunt, but more hunters are also what we need to preserve wild land open to hunting and oppose crappy laws that take opportunities away from us.
We don't need more hunters, we need our current hunters to ADVOCATE more. How many hunters actually advocate?
Hunting is not conservation. Buying a license and tag, shooting a deer and posting grip and grins, does not make you a voice for hunters, it simply makes you another hunter who competes for a finite resource. While the overall % of hunters is going down, our "membership" is growing. As populations grow, the % of hunters go down but the overall number of hunters is on the rise, with fewer opportunities or access.
There are only so many animals and acres to hunt. Though I've become a much better hunter the past 20 years, my hunting has not improved, au contraire, while I am better at finding opportunities, draw odds continue to go down and so does access.
The R3 movement (Recruitment, Retention and Reactivation) needs to focus on retention and reactivation. More and more hunters are being recruited while more and more hunters are leaving the sport because of lack of opportunities. These companies and influencers need to stop recruiting and focus on the existing hunters, but there is no money in that. The real money, and reason for R3, is to sell gear and make money off of hunters.
In an ideal world, these big companies would spend their R3 money on public access, retention and advocacy. We have more than enough hunters with a solid "natural" recruitment. We need to focus on more voices and advocates, not more users.
How many hunters actually advocate for hunting? By that I mean participate in wildlife projects, donate to legit orgs or write letters to politicians? I know of exactly one person within my group of hunting buddies who does that: me. We need the % of existing hunters who advocate to grow.
Also, you don't need to be a hunter to advocate for wildlife. There are plenty of non-consumption users who enjoy wildlife and advocate for hunters. I'll say it again: "Hunting is conservation" is the biggest fallacy of the hunting industry... after scent-free products and the butt-out tool...