There is no middle ground between a .30-30 and the .397 Megamag Shoulderblaster? Really?
Boomer is right. While the .30-30 can kill deer, this is not 1895. Deer have not changed much, but hunting certainly has. Can you name ANYTHING that was first produced in 1895 for which there is not a superior product on the market today. If you are into nostalgia, or just want to "limit" your hunting possibilities in the same ways that bow hunters do, the .30-30 is a good choice. But any new hunter who is looking for a deer gun should pick something much more suitable for all the deer hunting he may do in 2013. Later, if he wishes, a .30-30 may be an addition to his collection for many different reasons, but it is NOT the smartest choice as a first deer cartridge.
There are many rifles from the 1890's that have not been improved on. Winchester 92 and 94, Savage 99, and last but not least the Mauser 98. It's not nostalgia that makes people recommend the 30WCF, the cartridge is excellent for deer at "normal ranges" and the traditional lever action carbine is pretty much unbeatable for carrying in your hand, not slung or in the truck. It would be very tough to find at better rifle for deer in the thick stuff.