I agree, it shouldn't become or be elitist.
Your his Guide ... no one said "licensed", and if he's your brother,
why would he pay you anyway ? He's from "out of Province" assumedly, and your the one with local knowledge... but hey,
why not just turn him loose up in Turner Valley, say, and tell him to just head west and have a good time - as you say, he really doesn't need a guide ???? The "Hunter Host Program" is great ... that way it doesn't become the "Hunter Lost" program !! There's a lot of remote places one can get into, but it's not neccessarily a good idea to be there by yourself.
If you're from "away", a local guide with a good knowledge of the area will be of big help. Hunting with a local guide, or for that matter a Professional Guide/Outfitter doesn't make you any less of a hunter, as was the question was first posed.