I use binoculars and other optics a lot, both as a hunter and even more as a birder. Got a bunch of them from various makers. My two favourites are Zeiss and Leica; hard to pick one over the other. Every one I have ever looked through has been magnificent.
There are other brands, like Pentax, Steiner, Bushnell, etc. that can be outstanding...or not so much. Mid-range optics in general seem to show a bit more variation from one piece to the next even within the same model. I bought my wife a pair of Swift binoculars that were excellent; she uses them for birding only, doesn't hunt. I liked that binocular so much that I picked up another pair for myself, and found that second pair noticeably inferior optically; so much so that I took them back to the Toronto shop where I got them and replaced them with another identical pair. I looked through several while doing so and could easily see individual variation.
Vortex? Hmmm...I have heard that top-line Vortex optics like the Razor line are wonderful. I wouldn't know, and likely never will; my Vortex experience, with a number of mid-range riflescopes, has been abysmal. I've only bought a couple, but have owned several times that many when you count the replacements that they kept sending me. So, a Vortex optic priced at $X dollars has built into that price the cost of honouring an admittedly excellent warranty...and that warranty gets a workout. Sure, I know that if a Vortex fails me in the field...and it's never happened, they have always sh1t the bed before progressing beyond range use...then I know they will replace it...but I also know that will do me diddly-squat while out on the prairie or in a treestand or whatever. My confidence in them is zero, and confidence is priceless.