True.
FS rifles are a bit of a boutique thing, and the NA market is all about mass market and economies of scale. We (the "royal we") tend to screw ourselves here by constantly chasing a $25 savings on thousand dollar items. The same rifle, with a sporting stock, 75$ less than a FS variant? Guess which is going to sell, and what's going to sit on the shelf.
The European market s a lot different. With all the restrictions on firearms ownership there, guns are much more of a luxury item. Whereas a lot of us here have dozens (or more) rifles, in a lot of places in Europe, that's just not legally possible. When you can only have a couple or three rifles, beyond that the paperwork woes make it impractical, you tend to get a lot more selective. People will spend the extra money there to get one really nice rifle, instead of what we do here, which is to try and save a few bucks so we can have a whole bunch of really functional rifles. That's not saying "nice" and "functional" are mutually exclusive, but if you can save a few bucks to get a rifle that shoots just as good, even if it doesn't look as nice, that's what the market as a whole does over here.