The savage and marlin's are accurate inexspesive rilfes, not cheap. A shot out 303 or 30-30 for 100bucks, thats cheap. For a newbie they are are a great start and anyone with a pinch of skill can make meat with them. There are more expesive rifle but thats just for bragging around the campfire if your that type of guy.
Sure they are accurate, but some guys look for more than that in equipment. He has not said he is a newbie, maybe he wants something that feels good in the hands as well. The Savage/stevens/marlins are pretty plain offerings. They don't fit me at all, no matter how many times I pick them up, don't like the feel, and I dislike the internal magazines. If marlin put a floorplate in the laminate XS7 I would buy one...
Its not all bragging around the campfire. Why do people buy Toyotas and Hondas when a Hyundai or Kia will get them to work and around town? They get good mileage as well...
By your theory, companies that offer a few more frills and a little higher quality should be out of business then...
My main point was that everyone assumes that new members want the bottom of the line stuff here...