Nikon "added" to their warranty for 2016.
This is the "new statement" that wasn't included in the other link:
"Nikon Canada is dedicated to quality, performance and total customer satisfaction. If your Nikon Binocular, Riflescope or Fieldscope requires service or repair not covered by our Limited Lifetime Warranty, just send it to us and Nikon Canada will repair or replace it."
(and that one requires "no receipt", "no warranty card")
This brings Nikon in line with Steiner and Burris which will replace your scope even if you "drop it and break it". Nikon was making a big deal about this change back in December at the buyers show that I was at.
Their Monarch line is their "better" line and the glass is fine. You will NOT find a Leupold "AT THE SAME PRICE POINT" with anywhere near the same features. So you really need to compare apples to apples - a 2-10X42 with BDC reticle Monarch 3 lists for $480 CDN, you are not going to get any of it's competitors "better" scopes for anywhere near that money.
I don't like Nikon's BDC reticles (and I like to use BDC's) so that is the single reason I don't have a Nikon mounted. Aside from that they are a "good value for the money" scope and unlike some other brands, you don't pay a "name premium" that adds "nothing" to the quality or function of the scope.