Leupold started to rest on it's laurels, they let others take the lead and charged too much of a premium for what they were producing. Take the CQBSS, they wanted $4500 for it, now they've dropped the price $1500 since they've found "production efficiencies". Bulls**t, they were trying to take customers for a ride and nobody bought into it. To many options out there offering better value and features. Leupold is a has been.