Outdoor Life - before expensive custom rifles, fancy backpacks and trendy outerwear

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The face book group “vintage woodsmen” is where that came from. It says 1946-47.
They call it the Canadian Dinner jacket.
Take notice of how you can dress up a hunting jacket with a tie! The guy on the right.
 
Our check wool coats in the 50s and 60s came from Woods, or if you had more money Pendleton or LL Bean.
They were standard bush wear in B. C.
 
Never noticed the erectile dysfunction ads.

Here's one I did.

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I was speaking of today's Outdoor Life magazine. There is a marked difference in advertising and, apparently, the audience. I was told by one modern writer that the old magazines were funded by tobacco and alcohol companies but, going through the magazines, I didn't see a lot of evidence for this. A couple of cigarette ads and maybe a couple whiskey ads but, by far, most ads were outdoor related stuff.
 
Back to the old Outdoor Life magazines. One thing I find striking is the difference in advertising. The preponderance of advertising in the old issues was hunting, fishing, boating, or camping related. Today, the same magazine advertises drugs to combat erectile dysfunction.
The old magazines had numerous ads promoting outfitting or hunting and fishing lodges. Today, they advertise casinos.

I used to love the old rags and catalogs, like S.I.R... poured over those pages as a kid... they sparked my imagination about future hunting endeavors, some of which have come to pass... others will likely never come to fruition. I stopped reading outdoor magazines a few years ago when the ads out numbered the content and the same tired writers, were published over and over, regurgitating the same thoughts and ideas.

I was speaking of today's Outdoor Life magazine. There is a marked difference in advertising and, apparently, the audience. I was told by one modern writer that the old magazines were funded by tobacco and alcohol companies but, going through the magazines, I didn't see a lot of evidence for this. A couple of cigarette ads and maybe a couple whiskey ads but, by far, most ads were outdoor related stuff.

I get FUR-FISH-GAME and The Backwoodsman. Still full of ads for traps, knives, hatchets, and bobcat scent.
 
It’s still a costume.

You can play dress up like that picture for around 2k or more not including the rifle.

It is a nicely staged photo yes.

Big money can be spent playing vintage dress up.


I think there’s been some miscommunication. You’re not talking about the photograph that Cat posted of himself, are you?


...cuz that would be pretty douchey.
 
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